Raspberry Growers Attend International Raspberry Organization Conference (IRO) in Abbotsford

In June, Raspberry growers from all over the world gathered in Abbotsford, BC - the raspberry capital of Canada to discuss the state of the raspberry industry and how we can make cooperative steps to build the industry worldwide. Day 1 of the conference featured presentations by all member countries that reported their recent and anticipated production volumes, predominate varieties being grown, and recent production and market trends as well as challenges facing each nation.

The WRRC has posted the presentations here.

A common goal for all raspberry growers is to improve our ability to build a market for raspberries. There are numerous examples of how other fruits have build a strong taste, a nutrition story and told that story well in order to increase production.  We have a good product and have made some great investments in documenting the health benefits.

The International Raspberry Organization Conference (IRO) is held every two years. The BC Conference was the 8th time the growers came together. The next conference is schedule for 2014 in China.